Other Design Projects

In addition to my professional work, I enjoy exploring creative ideas through personal projects, practice assignments, and work for friends and family. This page features designs that serve as a playground for experimentation, skill development, and creative expression. These projects provide insight into my evolving design process and offer a glimpse into the passion and curiosity that drive my continuous growth as a designer.

Pet Pals

Company Overview:
PetPals is a fun and friendly startup that provides a range of products and services for pets, including premium pet food, toys, grooming services, and pet accessories. We focus on delivering high-quality, eco-friendly products that enhance the well-being and happiness of pets. Our goal is to become a trusted companion for pet owners, offering everything they need to take care of their furry friends.

Target Audience:
Our audience includes pet owners of all ages, particularly young professionals and families who love their pets like family. They care about their pets' health and happiness and are willing to invest in premium products that offer quality and convenience. We cater to dog and cat owners but want the logo to appeal to pet lovers in general.

Project Overview:
We are looking for a playful, engaging logo that resonates with pet owners and captures the joy of having pets. The logo will be used on packaging, the website, social media, and physical products like food bags, collars, and toys.

Logo Requirements:


• The logo should be playful, friendly, and approachable, evoking a sense of fun and love for pets.
• Consider incorporating pet-related imagery, such as paws, tails, or animals (cats, dogs, etc.).
• Must work well in color and grayscale.
• The logo should include the brand name “PetPals.” You can experiment with creative typography, but it should remain easy to read.
• It should be versatile enough for use on various products and materials, from packaging to digital platforms.

Design Preferences:


• Colors: We are open to bright, cheerful colors like orange, teal, or soft pastels, but we’re also open to more neutral palettes like soft grays or beige. Feel free to play around with colors, but avoid anything too dark or formal.
• The logo should have a modern, clean feel while still being fun and light-hearted.
• We’re open to both mascots and icons but prefer something that feels unique and memorable.

Deliverables:


• Full-color logo for packaging and branding.
• Black-and-white version for printing on simpler materials.
• Horizontal and vertical variations.

Pet Pals Primary Logo

Pet Pals Corporate Identity Guideline

Advertising Mockup for Pet Pals Products

Product and Social Media Mockups

Pet Pals Logo Meaning from Brand Guidelines

Pet Pals Logo Usage from Brand Guidelines

PulseFit

Company Overview:
PulseFit is a modern fitness studio that focuses on high-intensity interval training (HIIT), group fitness classes, and personalized training programs. We aim to help individuals of all fitness levels achieve their health goals in an energetic, supportive community environment. Our studio prides itself on using state-of-the-art equipment and tracking systems to monitor progress and enhance performance.

Target Audience:
Our primary audience is active individuals aged 20-40 who are passionate about fitness and wellness. They’re motivated to improve their physical health, push their limits, and achieve measurable results. Our members seek a fun yet challenging workout experience and are interested in both physical fitness and holistic well-being.

Project Overview:
We need a dynamic, energetic logo that reflects the high-energy vibe of PulseFit. The logo will be prominently displayed on our studio's signage, workout gear, digital platforms, and branded merchandise.

Logo Requirements:


• Should convey energy, movement, and health.
• Incorporate elements of motion, fitness, and vitality (like heart rate lines, running figures, or dynamic shapes).
• The design should work well in color and grayscale.
• We’d like to see modern, bold typography for the brand name “PulseFit.”
• You can explore ideas that play with the "pulse" or "heartbeat" concept.

Design Preferences:


• Clean, modern, and energetic look.
• Colors: We prefer bold, vibrant colors like electric blue, neon green, or bright orange, but are open to suggestions.
• No overly complex designs; we want something easy to recognize and remember.
• Open to both wordmarks and combination marks (icon + text).

Deliverables:


• Main logo in full color.
• Black and white version of the logo.
• Horizontal and vertical versions of the logo.

PulseFit Merchandise and Branding Mockup

PulseFit Corporate Identity Guideline

PulseFit Branding Mockup

PulseFit Primary logo

PulseFit Brand Guidelines Intro

PulseFit Colour Palette from Brand Guidelines

GreenGlow Organics

Company Overview:
GreenGlow Organics is a new, eco-friendly skincare brand that focuses on organic, sustainable beauty products. Our products are made from natural ingredients, and our mission is to promote healthy, radiant skin while reducing environmental impact. We’re passionate about nature and believe in beauty that’s ethical and eco-conscious.

Target Audience:
Our primary audience is environmentally-conscious women aged 25-40 who value natural, clean beauty products. They care about sustainability and prefer cruelty-free, eco-friendly products that are good for their skin and the planet.

Project Overview:
We need a logo that reflects our commitment to natural beauty and environmental sustainability. The logo will be used on all packaging, social media, the website, and marketing materials.

Logo Requirements:


• Should evoke a sense of nature, purity, and well-being.
• Incorporate elements of green (color palette), natural symbols (like leaves, plants, or flowers), or other eco-friendly imagery.
• Must be versatile enough to look good in both color and black-and-white versions.
• Keep it simple but memorable. Avoid overly complicated designs.
• Feel free to experiment with organic shapes and earthy tones, but the design should be modern and clean.
• We would like the company name “GreenGlow Organics” to be included in the logo, either as part of the design or underneath it.

Design Preferences:


• We prefer minimalist, elegant designs with a fresh, organic feel.
• Open to both wordmarks and combination marks (icon + text).
• The logo should communicate trustworthiness and be aligned with a premium, yet accessible, product line.

Deliverables:


• Primary logo in full color.
• Black and white version of the logo.
• Horizontal and vertical versions of the logo.

GreenGlow organics Corporate Identity Guideline

GreenGlow Organics Primary Logo

GreenGlow Organics Typography from Brand Guidelines

GreenGlow Organics Product Mockup

GreenGlow Organics Logo Variations from Brand Guidelines

Urban Brew (WIP)

Company Overview:
UrbanBrew is a trendy, fast-paced coffee shop located in the heart of the city. We specialize in artisanal coffee and craft beverages for busy urbanites on the go. With a modern, industrial-chic atmosphere, we cater to young professionals, creatives, and anyone looking for quality coffee in a vibrant setting. Our offerings range from classic espresso drinks to innovative seasonal beverages and a curated selection of pastries and snacks.

Target Audience:
Our target audience includes urban professionals, students, and coffee enthusiasts aged 18-45. They are typically on the move, value high-quality, ethically sourced coffee, and enjoy spending time in trendy, community-focused environments.

Project Overview:
We need a sleek, modern logo that reflects the urban, fast-paced nature of our business while conveying the craft and quality behind our coffee. The logo will be used on everything from signage, packaging, and coffee cups to social media and merchandise.

Logo Requirements:


• The logo should evoke a sense of energy, modernity, and quality.
• Incorporate coffee-related imagery, such as coffee cups, beans, or steam, in a subtle and creative way.
• The design should be simple, clean, and memorable, suitable for use in small and large formats.
• Must work well in both full color and monochrome.
• The brand name “UrbanBrew” should be the main focus, with a modern, bold typeface.

Design Preferences:


• Colors: We prefer neutral, earthy tones such as brown, black, gray, and white, with the possibility of a pop of color (like orange or teal) for contrast.
• The design should have a modern, industrial feel that aligns with our café's vibe, avoiding anything too whimsical or overly traditional.
• We are open to both wordmarks and combination marks (icon + text). Consider using sleek lines, geometric shapes, or minimalist designs.

Deliverables:


• Full-color logo for packaging and signage.
• Black-and-white version for coffee cups and merchandise.
• Horizontal and vertical variations.

Urban Brew Logo with Slogan

Urban Brew Primary Logo

Urban Brew Corporate Identity Guideline